Spur Corporation is a growing multi-brand restaurant franchisor. Through its three sit-down family restaurant brands – Spur Steak Ranches, Panarottis Pizza Pasta and John Dory’s Fish Grill Sushi, and fast food convenience chain – Captain DoRegos, the group provides customers with an inviting eating experience that is distinctly family-orientated. Each brand has its own distinctive atmosphere and brand positioning and offers compelling quality and value-for-money meals.

OUR MISSION
Bringing people together over great food to create outstanding memories.

OUR VISION
We will be passionate people growing great brands.
To achieve this, we will be a sustainable business with great brands which make a positive and lasting difference in the lives of our employees, franchisees, communities and the environment

Strategy
We plan to continue our restaurant expansion across Spur Steak Ranches, Panarottis Pizza Pasta, John Dory’s Fish Grill Sushi and Captain DoRegos in South Africa, while growing our international operations on a sustained basis as we enter some new and unchartered markets.

We regularly encounter the question as to whether the Spur brand and its restaurant base have reached saturation point in the local market. Our response is an unequivocal “no”. Along with the growth in the size of our market and potential customer base, new opportunities arise as the population demographics of the country shift. An outlying area, where a restaurant may not have been viable in the past, could grow to support the opening of a Spur. This is particularly relevant in peri-urban areas. The opening of shopping malls and entertainment destinations always create scope for new outlets, while restaurant relocations and refurbishments also provide an opportunity to increase customer volumes.

We are constantly reinventing ourselves, innovating and adapting to changing customer needs and expectations. We see continued scope for strong growth well into the future.

Operations
Spur Corporation assists franchisees in a number of areas both before and after opening. Initial support includes compiling a business plan and cash flow forecast, assistance in choosing a site and negotiating a lease, as well as operational guidance with the opening and initial running of the restaurant. The well-trained, motivated and experienced operations team provides ongoing backup, support and assistance to franchisees. The team is responsible for upholding the high quality of the brand and its products, as well as assisting the franchisee in all aspects of building and maintaining a successful business. Support is also provided by way of the evaluation and training of employees, integrated information systems and the Spur Corporation marketing plan. Regular restaurant visits ensure that our high operational standards, external health and safety regulations and our customers’ demands for quality and service are met and maintained.

Marketing
As a marketing department, we are passionate about building the Spur, Panarottis, John Dory’s and Captain DoRegos brands. Our business concept is to be a consumer focused service department collaborating with multiple commercial partners. We interrogate market and business intelligence to guide the creation of compelling communication that broadens our consumer base and builds profitable, iconic brands.

Procurement and Manufacturing
This division includes our Cape Town manufacturing facility and is responsible for innovation, testing of products, retail sauces and various other procurement opportunities that have the potential to enhance profitability.

Training
In order to deliver quality products and service to our customers, training and preparation are of critical importance. For this reason we have a dedicated team of trainers, who make it their business to ensure that our franchisees and their employees, as well as Head Office employees, are given the necessary skills to perform to the best of their abilities.
Spur Corporation
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