Spur Corporation is South Africa’s leading family sit-down restaurant group. Its value-based quality family offerings across Spur Steak Ranches, Panarottis Pizza Pasta and John Dory’s Fish & Grill have capitalised on the increased spending power of the rapidly growing middle class in South Africa.
Vision and Mission
Our vision is to be the best family sit-down restaurant in the markets in which we trade.
Our mission is to be dedicated at all times to our customers and employees – to provide a “taste for life” for our customers and be a “great place to work” for our employees.
Strategy
We plan to continue our restaurant expansion across Spur Steak Ranches, Panarottis Pizza Pasta and John Dory’s Fish & Grill in South Africa, while growing our international operations on a sustained basis as we enter some new and unchartered markets.
We regularly encounter the question as to whether the Spur brand and its restaurant base have reached saturation point in the local market. Our response is an unequivocal “no”. Along with the growth in the size of our market and potential customer base, new opportunities arise as the population demographics of the country shift. An outlying area, where a restaurant may not have been viable in the past, could grow to support the opening of a Spur. This is particularly relevant in peri-urban areas. The opening of shopping malls and entertainment destinations always create scope for new outlets, while restaurant relocations and refurbishments also provide an opportunity to increase customer volumes.
We are constantly reinventing ourselves, innovating and adapting to changing customer needs and expectations. We see continued scope for strong growth well into the future.
Operations
Spur Corporation assists franchisees in a number of areas both before and after opening. Initial support includes compiling a business plan and cash flow forecast, assistance in choosing a site and negotiating a lease, as well as operational guidance with the opening and initial running of the restaurant. The well-trained, motivated and experienced operations team provides ongoing backup, support and assistance to franchisees. The team is responsible for upholding the high quality of the brand and its products, as well as assisting the franchisee in all aspects of building and maintaining a successful business. Support is also provided by way of the evaluation and training of employees, integrated information systems and the Spur Corporation marketing plan. Regular restaurant visits ensure that our high operational standards, external health and safety regulations and our customers’ demands for quality and service are met and maintained.
Marketing
To increase the market penetration of the Spur Steak Ranches, Panarottis Pizza Pasta and John Dory’s Fish & Grill brands, our dedicated marketing team spends day and night creating new, innovative marketing ideas. These include smaller projects such as table talkers for communicating value-added promotions and the design of flyers for local store promotions, to projects on a grander scale, for example the Spur Adventure, an adrenaline-fuelled day of adventure and fun for the whole family.
Procurement and Manufacturing
This division includes our Midrand and Cape Town manufacturing facility and is responsible for innovation, testing of products, retail sauces and various other procurement opportunities that have the potential to enhance profitability.
Training
In order to deliver quality products and service to our customers, training and preparation are of critical importance. For this reason we have a dedicated team of trainers, who make it their business to ensure that our franchisees and their employees, as well as Head Office employees, are given the necessary skills to perform to the best of their abilities.